Course Title: Advanced Digital Marketing Strategies

Course Duration: 12 Weeks

Objective: This Advanced Digital Marketing course is designed to provide participants with an in-depth understanding of advanced digital marketing strategies, tools, and techniques. Through a combination of theory, case studies, and hands-on projects, students will gain the skills needed to develop and execute sophisticated digital marketing campaigns that drive business growth.

Week 1-2: Introduction to Advanced Digital Marketing
– Review of digital marketing fundamentals
– Emerging trends and technologies in the digital marketing landscape
– Case studies of successful digital marketing campaigns

Week 3-4: Content Marketing and Branding**
– Advanced content marketing strategies
– Brand positioning and storytelling
– Influencer marketing and partnerships

Week 5-6: Email Marketing and Automation
– Advanced email marketing techniques
– Designing effective email campaigns
– Implementing marketing automation tools

Week 7-8: Advanced Social Media Strategies
– Social media analytics and performance tracking
– Advanced social media advertising techniques
– Building and managing online communities

Week 9-10: Data Analytics and Conversion Optimization
– Advanced Google Analytics techniques
– Conversion rate optimization (CRO)
– A/B testing and data-driven decision-making

Week 11: Mobile Marketing and App Promotion
– Mobile marketing trends and strategies
– App store optimization (ASO)
– Running effective mobile advertising campaigns

Week 12: Capstone Project and Future Trends
– Participants will work on a comprehensive capstone project
– Presentation and evaluation of capstone projects
– Discussion on emerging trends in digital marketing

Assessment:
– Weekly quizzes and assignments
– Midterm project: Developing an advanced digital marketing plan
– Final capstone project: Executing and presenting a sophisticated digital marketing campaign
– Class participation and engagement

Prerequisites:
– Completion of a basic digital marketing course or equivalent knowledge
– Familiarity with key digital marketing concepts and platforms

Recommended Resources:
– Access to advanced digital marketing tools and platforms for practical application
– Industry reports, whitepapers, and thought leadership articles
– Guest lectures from industry experts to provide real-world insights

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