Job Summary:
We are seeking an experienced and dynamic marketing manager to lead our marketing initiatives and enhance our brand presence. The ideal candidate will be responsible for developing, implementing, and executing strategic marketing plans to attract potential customers and retain existing ones.
Key Responsibilities:
- Strategic Planning and Execution:
- Develop and manage marketing strategies and campaigns.
- Identify target audiences and evaluate market trends.
- Brand Management:
- Enhance brand positioning and recognition.
- Ensure consistency in brand messaging across all channels.
- Campaign Management:
- Plan and execute digital and traditional marketing campaigns.
- Collaborate with creative teams to develop promotional materials and content.
- Market Research:
- Conduct market analysis to identify growth opportunities.
- Analyze competitors and provide insights for marketing strategy.
- Budget Management:
- Develop and manage the marketing budget.
- Ensure all campaigns are delivered on time and within budget.
- Team Leadership:
- Lead and motivate a marketing team.
- Provide coaching and professional development for team members.
- Performance Analysis:
- Measure and report on the performance of marketing campaigns.
- Utilize analytics tools to understand customer behavior and campaign impact.
- Stakeholder Collaboration:
- Collaborate with sales and product teams to align marketing objectives.
- Maintain relationships with external vendors and agencies.
Qualifications:
- Bachelor’s degree in marketing, business, or a related field. MBA preferred.
- 1+ years of experience in marketing, with at least 2 years in a managerial role.
- Strong understanding of digital marketing, social media, and market research.
- Excellent project management, multitasking, and decision-making skills.
- Strong written and verbal communication skills.
- Proficiency in marketing automation tools and CRM systems.
Key Skills:
- Leadership and team management
- Strategic thinking and creativity
- Analytical and data-driven decision-making
- Excellent communication and interpersonal skills
- Budgeting and financial acumen
- Strong knowledge of SEO, PPC, and other digital marketing channels
Work Environment:
This role may require occasional travel for events, meetings, and conferences.
Salary: Competitive, commensurate with experience.
